About the ShopperQ

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Observations

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Conversion %

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ShopperQ Channel

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ShopperQ Planned

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ShopperQ Gender

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ShopperQ Ethnicity

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ShopperQ Category

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ShopperQ Method

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About ShopperQ Analysis

Channel:

Category:

Analysis:

Channel	Category	Analysis	AXIS	Yes	No	Block
HYPERS	FRESH	1a. Product Loyalty	BUY DIFFERENT BRAND (# 107)	83.2	16.8	107
HYPERS	FRESH	1a. Product Loyalty	BUY NOTHING/LEAVE (# 135)	89.6	8.9	135
HYPERS	FRESH	1a. Product Loyalty	BUY OTHER CATEGORIES (# 16)	87.5	12.5	16
HYPERS	FRESH	1a. Product Loyalty	SAME BRAND / DIFF VARIANT (# 11)	90.9	9.1	11
HYPERS	FRESH	1a. Product Loyalty	SAME BRAND/DIFF SIZE (# 57)	93.0	7.0	57
HYPERS	FRESH	1b. Store Loyalty	CHANGE (# 22)	90.9	9.1	22
HYPERS	FRESH	1b. Store Loyalty	NOT CHANGE (# 103)	90.3	9.7	103
HYPERS	FRESH	1b. Store Loyalty	OPEN TO EXPLORE (# 135)	85.9	12.6	135
HYPERS	FRESH	1b. Store Loyalty	SHOP BOTH (# 68)	88.2	11.8	68
HYPERS	FRESH	2a. Shopper Purchase	FRESH (# 329)	88.2	11.3	329
HYPERS	FRESH	2b. Shopper Frequency	b. 2-3 TIMES / WEEK (# 41)	90.3	9.8	41
HYPERS	FRESH	2b. Shopper Frequency	e. BI-MONTHLY (# 17)	70.6	29.4	17
HYPERS	FRESH	2b. Shopper Frequency	a. DAILY (# 5)	100.0		5
HYPERS	FRESH	2b. Shopper Frequency	d. MONTHLY (# 89)	83.2	16.9	89
HYPERS	FRESH	2b. Shopper Frequency	f. OCCASSIONALLY (# 42)	90.5	4.8	42
HYPERS	FRESH	2b. Shopper Frequency	c. WEEKLY (# 120)	91.7	8.3	120
HYPERS	FRESH	2c. Shopper Preperation	CATALOGUES (# 40)	95.0	5.0	40
HYPERS	FRESH	2c. Shopper Preperation	CHECK PANTRY (# 111)	88.3	11.7	111
HYPERS	FRESH	2c. Shopper Preperation	CHECK TRAFFIC (# 6)	83.3	16.7	6
HYPERS	FRESH	2c. Shopper Preperation	LOOK FOR PROMO (# 88)	90.9	9.1	88
HYPERS	FRESH	2c. Shopper Preperation	MAKE LIST (# 85)	85.9	14.1	85
HYPERS	FRESH	2c. Shopper Preperation	OTHER (# 55)	81.8	14.6	55
HYPERS	FRESH	2d. Shopper Mission	BIG SHOP (# 45)	77.8	20.0	45
HYPERS	FRESH	2d. Shopper Mission	BROWSE FOR INFO (# 5)	100.0		5
HYPERS	FRESH	2d. Shopper Mission	DRINK/SNACK (# 52)	86.5	11.5	52
HYPERS	FRESH	2d. Shopper Mission	FAMILY OUTING (# 28)	92.9	7.2	28
HYPERS	FRESH	2d. Shopper Mission	RUN OUT/EMERGENCY (# 26)	92.3	7.7	26
HYPERS	FRESH	2d. Shopper Mission	TOP UP (# 158)	89.3	10.8	158
HYPERS	FRESH	3a. Instore Influence	FAMILY OUTING (# 52)	84.6	11.5	52
HYPERS	FRESH	3a. Instore Influence	HABIT/ALWAYS (# 93)	93.6	6.5	93
HYPERS	FRESH	3a. Instore Influence	LOCATION/TRAFFIC (# 258)	88.0	11.3	258
HYPERS	FRESH	3a. Instore Influence	LOWER PRICE (# 251)	88.9	11.2	251
HYPERS	FRESH	3a. Instore Influence	LOYALTY PROGRAM (# 14)	71.4	28.6	14
HYPERS	FRESH	3a. Instore Influence	OTHER (# 2)	100.0	0.0	2
HYPERS	FRESH	3a. Instore Influence	PARKING (# 59)	89.8	10.2	59
HYPERS	FRESH	3a. Instore Influence	PROMOTIONS (# 102)	86.3	12.8	102
HYPERS	FRESH	3a. Instore Influence	RANGE/VARIETY (# 156)	87.2	12.2	156
HYPERS	FRESH	3b. Product Influence	DISPLAY (# 6)		100.0	6
HYPERS	FRESH	3b. Product Influence	OTHER (# 4)		100.0	4
HYPERS	FRESH	3b. Product Influence	POS (# 1)		100.0	1
HYPERS	FRESH	3b. Product Influence	PREFERED OOS (# 2)		100.0	2
HYPERS	FRESH	3b. Product Influence	PRICE (# 9)		100.0	9
HYPERS	FRESH	3b. Product Influence	PROMO (# 9)		100.0	9
HYPERS	FRESH	3b. Product Influence	REMEMBERED (# 7)		100.0	7
HYPERS	FRESH	3b. Product Influence	SHOP PARTNER (# 1)		100.0	1
HYPERS	FRESH	3b. Product Influence	VISITING AISLE (# 11)		100.0	11
HYPERS	FRESH	3c. Shelf Influence	NO (# 23)	95.7	4.4	23
HYPERS	FRESH	3c. Shelf Influence	YES (# 61)	96.7	3.3	61
HYPERS	FRESH	3d. Purchase Influence	BRAND (# 113)	86.7	13.3	113
HYPERS	FRESH	3d. Purchase Influence	CHECK EXP DATE (# 58)	67.3	32.8	58
HYPERS	FRESH	3d. Purchase Influence	FLAVOUR (# 218)	89.9	10.1	218
HYPERS	FRESH	3d. Purchase Influence	INGREDIENTS/BENEFIT (# 96)	87.5	11.5	96
HYPERS	FRESH	3d. Purchase Influence	PACK FORMAT (# 39)	94.9	5.1	39
HYPERS	FRESH	3d. Purchase Influence	PACKSIZE (# 149)	92.6	6.7	149
HYPERS	FRESH	3d. Purchase Influence	PRICE (# 129)	83.7	16.3	129
HYPERS	FRESH	3d. Purchase Influence	STAGE (# 22)	90.9	0.0	22
HYPERS	FRESH	3d. Purchase Influence	VARIANT (# 163)	92.0	6.8	163
HYPERS	UHT	1a. Product Loyalty	BUY DIFFERENT BRAND (# 125)	84.0	16.0	125
HYPERS	UHT	1a. Product Loyalty	BUY NOTHING/LEAVE (# 130)	89.2	10.8	130
HYPERS	UHT	1a. Product Loyalty	BUY OTHER CATEGORIES (# 20)	85.0	15.0	20
HYPERS	UHT	1a. Product Loyalty	SAME BRAND / DIFF VARIANT (# 45)	95.6	4.5	45
HYPERS	UHT	1a. Product Loyalty	SAME BRAND/DIFF SIZE (# 91)	90.1	9.9	91
HYPERS	UHT	1b. Store Loyalty	CHANGE (# 30)	86.7	13.3	30
HYPERS	UHT	1b. Store Loyalty	NOT CHANGE (# 102)	87.3	12.8	102
HYPERS	UHT	1b. Store Loyalty	OPEN TO EXPLORE (# 197)	89.4	10.7	197
HYPERS	UHT	1b. Store Loyalty	SHOP BOTH (# 81)	88.9	11.1	81
HYPERS	UHT	2a. Shopper Purchase	UHT (# 411)	88.3	11.7	411
HYPERS	UHT	2b. Shopper Frequency	b. 2-3 TIMES / WEEK (# 54)	88.9	11.1	54
HYPERS	UHT	2b. Shopper Frequency	e. BI-MONTHLY (# 40)	90.0	10.0	40
HYPERS	UHT	2b. Shopper Frequency	a. DAILY (# 6)	100.0		6
HYPERS	UHT	2b. Shopper Frequency	d. MONTHLY (# 130)	87.7	12.3	130
HYPERS	UHT	2b. Shopper Frequency	f. OCCASSIONALLY (# 35)	80.0	20.0	35
HYPERS	UHT	2b. Shopper Frequency	c. WEEKLY (# 127)	88.2	11.8	127
HYPERS	UHT	2c. Shopper Preperation	CATALOGUES (# 40)	97.5	2.5	40
HYPERS	UHT	2c. Shopper Preperation	CHECK PANTRY (# 151)	88.8	11.3	151
HYPERS	UHT	2c. Shopper Preperation	CHECK TRAFFIC (# 23)	91.3	8.7	23
HYPERS	UHT	2c. Shopper Preperation	LOOK FOR PROMO (# 91)	90.1	9.9	91
HYPERS	UHT	2c. Shopper Preperation	MAKE LIST (# 143)	91.6	8.4	143
HYPERS	UHT	2c. Shopper Preperation	OTHER (# 46)	87.0	13.1	46
HYPERS	UHT	2d. Shopper Mission	BIG SHOP (# 74)	90.6	9.5	74
HYPERS	UHT	2d. Shopper Mission	BROWSE FOR INFO (# 6)	100.0		6
HYPERS	UHT	2d. Shopper Mission	DRINK/SNACK (# 29)	82.8	17.3	29
HYPERS	UHT	2d. Shopper Mission	FAMILY OUTING (# 19)	73.7	26.3	19
HYPERS	UHT	2d. Shopper Mission	RUN OUT/EMERGENCY (# 45)	86.7	13.3	45
HYPERS	UHT	2d. Shopper Mission	TOP UP (# 217)	89.0	11.1	217
HYPERS	UHT	3a. Instore Influence	FAMILY OUTING (# 74)	90.6	9.5	74
HYPERS	UHT	3a. Instore Influence	HABIT/ALWAYS (# 106)	88.7	11.3	106
HYPERS	UHT	3a. Instore Influence	LOCATION/TRAFFIC (# 292)	86.7	13.4	292
HYPERS	UHT	3a. Instore Influence	LOWER PRICE (# 317)	87.7	12.3	317
HYPERS	UHT	3a. Instore Influence	LOYALTY PROGRAM (# 17)	88.2	11.8	17
HYPERS	UHT	3a. Instore Influence	OTHER (# 11)	100.0	0.0	11
HYPERS	UHT	3a. Instore Influence	PARKING (# 71)	85.9	14.1	71
HYPERS	UHT	3a. Instore Influence	PROMOTIONS (# 164)	90.3	9.8	164
HYPERS	UHT	3a. Instore Influence	RANGE/VARIETY (# 181)	89.5	10.5	181
HYPERS	UHT	3b. Product Influence	OTHER (# 2)		100.0	2
HYPERS	UHT	3b. Product Influence	POS (# 2)		100.0	2
HYPERS	UHT	3b. Product Influence	PREFERED OOS (# 2)		100.0	2
HYPERS	UHT	3b. Product Influence	PRICE (# 17)		100.0	17
HYPERS	UHT	3b. Product Influence	PROMO (# 22)		100.0	22
HYPERS	UHT	3b. Product Influence	REMEMBERED (# 8)		100.0	8
HYPERS	UHT	3b. Product Influence	SHOP PARTNER (# 1)		100.0	1
HYPERS	UHT	3b. Product Influence	VISITING AISLE (# 6)		100.0	6
HYPERS	UHT	3c. Shelf Influence	NO (# 33)	90.9	9.1	33
HYPERS	UHT	3c. Shelf Influence	YES (# 51)	86.3	13.7	51
HYPERS	UHT	3d. Purchase Influence	BRAND (# 199)	87.4	12.6	199
HYPERS	UHT	3d. Purchase Influence	CHECK EXP DATE (# 118)	88.1	11.9	118
HYPERS	UHT	3d. Purchase Influence	FLAVOUR (# 265)	89.8	10.2	265
HYPERS	UHT	3d. Purchase Influence	INGREDIENTS/BENEFIT (# 79)	92.4	7.6	79
HYPERS	UHT	3d. Purchase Influence	PACK FORMAT (# 33)	81.8	18.2	33
HYPERS	UHT	3d. Purchase Influence	PACKSIZE (# 142)	87.3	12.7	142
HYPERS	UHT	3d. Purchase Influence	PRICE (# 216)	85.2	14.8	216
HYPERS	UHT	3d. Purchase Influence	STAGE (# 24)	100.0	0.0	24
HYPERS	UHT	3d. Purchase Influence	VARIANT (# 157)	89.8	10.2	157
HYPERS	UNKNOWN	1a. Product Loyalty	BUY DIFFERENT BRAND (# 118)	86.5	13.6	118
HYPERS	UNKNOWN	1a. Product Loyalty	BUY NOTHING/LEAVE (# 354)	92.1	7.1	354
HYPERS	UNKNOWN	1a. Product Loyalty	BUY OTHER CATEGORIES (# 33)	87.9	12.1	33
HYPERS	UNKNOWN	1a. Product Loyalty	SAME BRAND / DIFF VARIANT (# 53)	94.3	5.7	53
HYPERS	UNKNOWN	1a. Product Loyalty	SAME BRAND/DIFF SIZE (# 56)	85.7	14.3	56
HYPERS	UNKNOWN	1b. Store Loyalty	CHANGE (# 33)	87.9	12.1	33
HYPERS	UNKNOWN	1b. Store Loyalty	NOT CHANGE (# 131)	88.6	11.5	131
HYPERS	UNKNOWN	1b. Store Loyalty	OPEN TO EXPLORE (# 327)	90.8	8.3	327
HYPERS	UNKNOWN	1b. Store Loyalty	SHOP BOTH (# 119)	92.4	7.6	119
HYPERS	UNKNOWN	2b. Shopper Frequency	b. 2-3 TIMES / WEEK (# 70)	92.9	7.2	70
HYPERS	UNKNOWN	2b. Shopper Frequency	e. BI-MONTHLY (# 29)	89.7	10.4	29
HYPERS	UNKNOWN	2b. Shopper Frequency	a. DAILY (# 15)	80.0	20.0	15
HYPERS	UNKNOWN	2b. Shopper Frequency	d. MONTHLY (# 160)	90.6	9.4	160
HYPERS	UNKNOWN	2b. Shopper Frequency	f. OCCASSIONALLY (# 62)	82.3	17.8	62
HYPERS	UNKNOWN	2b. Shopper Frequency	c. WEEKLY (# 282)	92.2	6.7	282
HYPERS	UNKNOWN	2c. Shopper Preperation	CATALOGUES (# 101)	91.1	8.9	101
HYPERS	UNKNOWN	2c. Shopper Preperation	CHECK PANTRY (# 123)	88.6	10.6	123
HYPERS	UNKNOWN	2c. Shopper Preperation	CHECK TRAFFIC (# 8)	100.0		8
HYPERS	UNKNOWN	2c. Shopper Preperation	LOOK FOR PROMO (# 168)	92.3	6.6	168
HYPERS	UNKNOWN	2c. Shopper Preperation	MAKE LIST (# 133)	85.7	14.3	133
HYPERS	UNKNOWN	2c. Shopper Preperation	OTHER (# 129)	94.6	5.4	129
HYPERS	UNKNOWN	2d. Shopper Mission	BIG SHOP (# 83)	88.0	12.1	83
HYPERS	UNKNOWN	2d. Shopper Mission	BROWSE FOR INFO (# 6)	83.3	16.7	6
HYPERS	UNKNOWN	2d. Shopper Mission	DRINK/SNACK (# 53)	84.9	9.4	53
HYPERS	UNKNOWN	2d. Shopper Mission	FAMILY OUTING (# 78)	87.2	12.8	78
HYPERS	UNKNOWN	2d. Shopper Mission	RUN OUT/EMERGENCY (# 17)	88.2	11.8	17
HYPERS	UNKNOWN	2d. Shopper Mission	TOP UP (# 382)	92.7	7.3	382
HYPERS	UNKNOWN	3a. Instore Influence	FAMILY OUTING (# 104)	86.5	13.5	104
HYPERS	UNKNOWN	3a. Instore Influence	HABIT/ALWAYS (# 129)	86.1	14.0	129
HYPERS	UNKNOWN	3a. Instore Influence	LOCATION/TRAFFIC (# 500)	90.6	8.8	500
HYPERS	UNKNOWN	3a. Instore Influence	LOWER PRICE (# 517)	91.5	7.9	517
HYPERS	UNKNOWN	3a. Instore Influence	LOYALTY PROGRAM (# 21)	95.2	4.8	21
HYPERS	UNKNOWN	3a. Instore Influence	OTHER (# 8)	75.0	25.0	8
HYPERS	UNKNOWN	3a. Instore Influence	PARKING (# 97)	90.7	9.3	97
HYPERS	UNKNOWN	3a. Instore Influence	PROMOTIONS (# 283)	91.2	8.8	283
HYPERS	UNKNOWN	3a. Instore Influence	RANGE/VARIETY (# 225)	89.8	8.9	225
HYPERS	UNKNOWN	3b. Product Influence	DISPLAY (# 5)		100.0	5
HYPERS	UNKNOWN	3b. Product Influence	OTHER (# 10)		100.0	10
HYPERS	UNKNOWN	3b. Product Influence	POS (# 2)		100.0	2
HYPERS	UNKNOWN	3b. Product Influence	PREFERED OOS (# 1)		100.0	1
HYPERS	UNKNOWN	3b. Product Influence	PRICE (# 19)		100.0	19
HYPERS	UNKNOWN	3b. Product Influence	PROMO (# 21)		100.0	21
HYPERS	UNKNOWN	3b. Product Influence	PROMO STAFF (# 4)		100.0	4
HYPERS	UNKNOWN	3b. Product Influence	REMEMBERED (# 7)		100.0	7
HYPERS	UNKNOWN	3b. Product Influence	VISITING AISLE (# 3)		100.0	3
HYPERS	UNKNOWN	3c. Shelf Influence	NO (# 26)	92.3	7.7	26
HYPERS	UNKNOWN	3c. Shelf Influence	YES (# 132)	84.1	15.9	132
HYPERS	UNKNOWN	3d. Purchase Influence	BRAND (# 258)	92.3	7.4	258
HYPERS	UNKNOWN	3d. Purchase Influence	CHECK EXP DATE (# 93)	94.6	5.4	93
HYPERS	UNKNOWN	3d. Purchase Influence	FLAVOUR (# 319)	88.4	11.0	319
HYPERS	UNKNOWN	3d. Purchase Influence	INGREDIENTS/BENEFIT (# 254)	92.1	7.9	254
HYPERS	UNKNOWN	3d. Purchase Influence	PACK FORMAT (# 52)	92.3	7.7	52
HYPERS	UNKNOWN	3d. Purchase Influence	PACKSIZE (# 232)	89.7	9.1	232
HYPERS	UNKNOWN	3d. Purchase Influence	PRICE (# 286)	88.5	11.5	286
HYPERS	UNKNOWN	3d. Purchase Influence	STAGE (# 138)	90.6	9.4	138
HYPERS	UNKNOWN	3d. Purchase Influence	VARIANT (# 252)	89.3	9.5	252
HYPERS	YOGHURT	1a. Product Loyalty	BUY DIFFERENT BRAND (# 90)	73.3	26.7	90
HYPERS	YOGHURT	1a. Product Loyalty	BUY NOTHING/LEAVE (# 132)	90.9	9.1	132
HYPERS	YOGHURT	1a. Product Loyalty	BUY OTHER CATEGORIES (# 14)	71.4	28.6	14
HYPERS	YOGHURT	1a. Product Loyalty	SAME BRAND / DIFF VARIANT (# 31)	83.9	16.1	31
HYPERS	YOGHURT	1a. Product Loyalty	SAME BRAND/DIFF SIZE (# 37)	89.2	10.8	37
HYPERS	YOGHURT	1b. Store Loyalty	CHANGE (# 30)	93.3	6.7	30
HYPERS	YOGHURT	1b. Store Loyalty	NOT CHANGE (# 79)	81.0	17.7	79
HYPERS	YOGHURT	1b. Store Loyalty	OPEN TO EXPLORE (# 135)	85.2	14.8	135
HYPERS	YOGHURT	1b. Store Loyalty	SHOP BOTH (# 58)	77.6	22.4	58
HYPERS	YOGHURT	2a. Shopper Purchase	YOGHURT (# 307)	83.7	16.0	307
HYPERS	YOGHURT	2b. Shopper Frequency	b. 2-3 TIMES / WEEK (# 53)	79.3	20.8	53
HYPERS	YOGHURT	2b. Shopper Frequency	e. BI-MONTHLY (# 28)	85.7	14.3	28
HYPERS	YOGHURT	2b. Shopper Frequency	a. DAILY (# 8)	87.5	12.5	8
HYPERS	YOGHURT	2b. Shopper Frequency	d. MONTHLY (# 66)	74.3	24.3	66
HYPERS	YOGHURT	2b. Shopper Frequency	f. OCCASSIONALLY (# 50)	88.0	12.0	50
HYPERS	YOGHURT	2b. Shopper Frequency	c. WEEKLY (# 95)	88.4	11.6	95
HYPERS	YOGHURT	2c. Shopper Preperation	CATALOGUES (# 27)	100.0		27
HYPERS	YOGHURT	2c. Shopper Preperation	CHECK PANTRY (# 119)	83.2	16.0	119
HYPERS	YOGHURT	2c. Shopper Preperation	CHECK TRAFFIC (# 11)	81.8	18.2	11
HYPERS	YOGHURT	2c. Shopper Preperation	LOOK FOR PROMO (# 38)	79.0	21.1	38
HYPERS	YOGHURT	2c. Shopper Preperation	MAKE LIST (# 64)	84.4	15.6	64
HYPERS	YOGHURT	2c. Shopper Preperation	OTHER (# 70)	92.9	7.2	70
HYPERS	YOGHURT	2d. Shopper Mission	BIG SHOP (# 55)	76.4	23.6	55
HYPERS	YOGHURT	2d. Shopper Mission	BROWSE FOR INFO (# 4)	50.0	50.0	4
HYPERS	YOGHURT	2d. Shopper Mission	DRINK/SNACK (# 35)	91.4	8.6	35
HYPERS	YOGHURT	2d. Shopper Mission	FAMILY OUTING (# 40)	82.5	17.5	40
HYPERS	YOGHURT	2d. Shopper Mission	RUN OUT/EMERGENCY (# 11)	72.7	27.3	11
HYPERS	YOGHURT	2d. Shopper Mission	TOP UP (# 155)	85.8	13.6	155
HYPERS	YOGHURT	3a. Instore Influence	FAMILY OUTING (# 64)	79.7	20.3	64
HYPERS	YOGHURT	3a. Instore Influence	HABIT/ALWAYS (# 75)	84.0	14.7	75
HYPERS	YOGHURT	3a. Instore Influence	LOCATION/TRAFFIC (# 239)	83.7	15.9	239
HYPERS	YOGHURT	3a. Instore Influence	LOWER PRICE (# 244)	85.3	14.4	244
HYPERS	YOGHURT	3a. Instore Influence	LOYALTY PROGRAM (# 13)	92.3	7.7	13
HYPERS	YOGHURT	3a. Instore Influence	OTHER (# 6)	66.7	33.3	6
HYPERS	YOGHURT	3a. Instore Influence	PARKING (# 37)	78.4	21.6	37
HYPERS	YOGHURT	3a. Instore Influence	PROMOTIONS (# 88)	71.6	28.4	88
HYPERS	YOGHURT	3a. Instore Influence	RANGE/VARIETY (# 155)	91.0	9.0	155
HYPERS	YOGHURT	3b. Product Influence	DISPLAY (# 6)		100.0	6
HYPERS	YOGHURT	3b. Product Influence	OTHER (# 5)		100.0	5
HYPERS	YOGHURT	3b. Product Influence	PRICE (# 11)		100.0	11
HYPERS	YOGHURT	3b. Product Influence	PROMO (# 15)		100.0	15
HYPERS	YOGHURT	3b. Product Influence	PROMO STAFF (# 4)		100.0	4
HYPERS	YOGHURT	3b. Product Influence	REMEMBERED (# 9)		100.0	9
HYPERS	YOGHURT	3b. Product Influence	SHOP PARTNER (# 6)		100.0	6
HYPERS	YOGHURT	3b. Product Influence	VISITING AISLE (# 7)		100.0	7
HYPERS	YOGHURT	3c. Shelf Influence	NO (# 13)	69.2	30.8	13
HYPERS	YOGHURT	3c. Shelf Influence	YES (# 50)	82.0	18.0	50
HYPERS	YOGHURT	3d. Purchase Influence	BRAND (# 97)	80.4	19.6	97
HYPERS	YOGHURT	3d. Purchase Influence	CHECK EXP DATE (# 51)	74.5	25.5	51
HYPERS	YOGHURT	3d. Purchase Influence	FLAVOUR (# 213)	82.2	17.4	213
HYPERS	YOGHURT	3d. Purchase Influence	INGREDIENTS/BENEFIT (# 61)	88.5	11.5	61
HYPERS	YOGHURT	3d. Purchase Influence	PACK FORMAT (# 44)	86.4	13.6	44
HYPERS	YOGHURT	3d. Purchase Influence	PACKSIZE (# 151)	86.8	12.6	151
HYPERS	YOGHURT	3d. Purchase Influence	PRICE (# 114)	79.0	21.1	114
HYPERS	YOGHURT	3d. Purchase Influence	STAGE (# 16)	100.0	0.0	16
HYPERS	YOGHURT	3d. Purchase Influence	VARIANT (# 174)	86.8	12.7	174
OTHER	FRESH	1a. Product Loyalty	BUY DIFFERENT BRAND (# 16)	87.5	12.5	16
OTHER	FRESH	1a. Product Loyalty	BUY NOTHING/LEAVE (# 10)	90.0	10.0	10
OTHER	FRESH	1a. Product Loyalty	BUY OTHER CATEGORIES (# 5)	100.0		5
OTHER	FRESH	1a. Product Loyalty	SAME BRAND / DIFF VARIANT (# 8)	62.5	25.0	8
OTHER	FRESH	1a. Product Loyalty	SAME BRAND/DIFF SIZE (# 8)	75.0	25.0	8
OTHER	FRESH	1b. Store Loyalty	CHANGE (# 2)	100.0		2
OTHER	FRESH	1b. Store Loyalty	NOT CHANGE (# 18)	83.3	11.1	18
OTHER	FRESH	1b. Store Loyalty	OPEN TO EXPLORE (# 17)	94.1	5.9	17
OTHER	FRESH	1b. Store Loyalty	SHOP BOTH (# 11)	63.6	36.4	11
OTHER	FRESH	2a. Shopper Purchase	FRESH (# 48)	83.3	14.6	48
OTHER	FRESH	2b. Shopper Frequency	b. 2-3 TIMES / WEEK (# 16)	81.3	12.5	16
OTHER	FRESH	2b. Shopper Frequency	e. BI-MONTHLY (# 3)	100.0		3
OTHER	FRESH	2b. Shopper Frequency	a. DAILY (# 6)	83.3	16.7	6
OTHER	FRESH	2b. Shopper Frequency	d. MONTHLY (# 2)	100.0		2
OTHER	FRESH	2b. Shopper Frequency	f. OCCASSIONALLY (# 10)	100.0		10
OTHER	FRESH	2b. Shopper Frequency	c. WEEKLY (# 8)	50.0	50.0	8
OTHER	FRESH	2c. Shopper Preperation	CATALOGUES (# 1)	100.0		1
OTHER	FRESH	2c. Shopper Preperation	CHECK PANTRY (# 9)	66.7	22.2	9
OTHER	FRESH	2c. Shopper Preperation	LOOK FOR PROMO (# 4)	75.0	25.0	4
OTHER	FRESH	2c. Shopper Preperation	MAKE LIST (# 10)	100.0		10
OTHER	FRESH	2c. Shopper Preperation	OTHER (# 24)	87.5	12.5	24
OTHER	FRESH	2d. Shopper Mission	BIG SHOP (# 2)	50.0	50.0	2
OTHER	FRESH	2d. Shopper Mission	BROWSE FOR INFO (# 2)	100.0		2
OTHER	FRESH	2d. Shopper Mission	DRINK/SNACK (# 20)	85.0	15.0	20
OTHER	FRESH	2d. Shopper Mission	FAMILY OUTING (# 1)		100.0	1
OTHER	FRESH	2d. Shopper Mission	RUN OUT/EMERGENCY (# 4)	25.0	50.0	4
OTHER	FRESH	2d. Shopper Mission	TOP UP (# 15)	100.0		15
OTHER	FRESH	3a. Instore Influence	FAMILY OUTING (# 6)	50.0	33.3	6
OTHER	FRESH	3a. Instore Influence	HABIT/ALWAYS (# 15)	86.7	13.3	15
OTHER	FRESH	3a. Instore Influence	LOCATION/TRAFFIC (# 44)	81.8	15.9	44
OTHER	FRESH	3a. Instore Influence	LOWER PRICE (# 33)	87.9	12.1	33
OTHER	FRESH	3a. Instore Influence	LOYALTY PROGRAM (# 3)	66.7	0.0	3
OTHER	FRESH	3a. Instore Influence	OTHER (# 3)	66.7	33.3	3
OTHER	FRESH	3a. Instore Influence	PARKING (# 10)	70.0	30.0	10
OTHER	FRESH	3a. Instore Influence	PROMOTIONS (# 10)	90.0	10.0	10
OTHER	FRESH	3a. Instore Influence	RANGE/VARIETY (# 20)	95.0	5.0	20
OTHER	FRESH	3b. Product Influence	OTHER (# 3)		100.0	3
OTHER	FRESH	3b. Product Influence	PRICE (# 2)		100.0	2
OTHER	FRESH	3b. Product Influence	VISITING AISLE (# 2)		100.0	2
OTHER	FRESH	3c. Shelf Influence	NO (# 2)	100.0		2
OTHER	FRESH	3c. Shelf Influence	YES (# 4)	100.0		4
OTHER	FRESH	3d. Purchase Influence	BRAND (# 22)	95.5	4.6	22
OTHER	FRESH	3d. Purchase Influence	CHECK EXP DATE (# 5)	80.0	20.0	5
OTHER	FRESH	3d. Purchase Influence	FLAVOUR (# 30)	76.7	20.0	30
OTHER	FRESH	3d. Purchase Influence	INGREDIENTS/BENEFIT (# 7)	71.4	28.6	7
OTHER	FRESH	3d. Purchase Influence	PACK FORMAT (# 1)	100.0	0.0	1
OTHER	FRESH	3d. Purchase Influence	PACKSIZE (# 26)	76.9	19.2	26
OTHER	FRESH	3d. Purchase Influence	PRICE (# 22)	90.9	9.1	22
OTHER	FRESH	3d. Purchase Influence	STAGE (# 0)			0
OTHER	FRESH	3d. Purchase Influence	VARIANT (# 31)	83.9	12.9	31
OTHER	UHT	1a. Product Loyalty	BUY DIFFERENT BRAND (# 30)	73.3	26.7	30
OTHER	UHT	1a. Product Loyalty	BUY NOTHING/LEAVE (# 18)	94.5	5.6	18
OTHER	UHT	1a. Product Loyalty	BUY OTHER CATEGORIES (# 3)	33.3	66.7	3
OTHER	UHT	1a. Product Loyalty	SAME BRAND / DIFF VARIANT (# 5)	80.0	20.0	5
OTHER	UHT	1a. Product Loyalty	SAME BRAND/DIFF SIZE (# 9)	77.8	22.2	9
OTHER	UHT	1b. Store Loyalty	CHANGE (# 3)	66.7	33.3	3
OTHER	UHT	1b. Store Loyalty	NOT CHANGE (# 15)	86.7	13.3	15
OTHER	UHT	1b. Store Loyalty	OPEN TO EXPLORE (# 37)	73.0	27.0	37
OTHER	UHT	1b. Store Loyalty	SHOP BOTH (# 10)	90.0	10.0	10
OTHER	UHT	2a. Shopper Purchase	UHT (# 65)	78.5	21.5	65
OTHER	UHT	2b. Shopper Frequency	b. 2-3 TIMES / WEEK (# 24)	79.2	20.8	24
OTHER	UHT	2b. Shopper Frequency	e. BI-MONTHLY (# 3)	66.7	33.3	3
OTHER	UHT	2b. Shopper Frequency	a. DAILY (# 8)	100.0		8
OTHER	UHT	2b. Shopper Frequency	d. MONTHLY (# 4)	100.0		4
OTHER	UHT	2b. Shopper Frequency	f. OCCASSIONALLY (# 9)	77.8	22.2	9
OTHER	UHT	2b. Shopper Frequency	c. WEEKLY (# 17)	64.7	35.3	17
OTHER	UHT	2c. Shopper Preperation	CATALOGUES (# 1)	100.0		1
OTHER	UHT	2c. Shopper Preperation	CHECK PANTRY (# 11)	90.9	9.1	11
OTHER	UHT	2c. Shopper Preperation	CHECK TRAFFIC (# 1)	100.0		1
OTHER	UHT	2c. Shopper Preperation	MAKE LIST (# 12)	91.7	8.3	12
OTHER	UHT	2c. Shopper Preperation	OTHER (# 33)	84.9	15.2	33
OTHER	UHT	2d. Shopper Mission	DRINK/SNACK (# 37)	75.7	24.3	37
OTHER	UHT	2d. Shopper Mission	RUN OUT/EMERGENCY (# 5)	100.0		5
OTHER	UHT	2d. Shopper Mission	TOP UP (# 23)	78.3	21.7	23
OTHER	UHT	3a. Instore Influence	FAMILY OUTING (# 2)	50.0	50.0	2
OTHER	UHT	3a. Instore Influence	HABIT/ALWAYS (# 37)	73.0	27.0	37
OTHER	UHT	3a. Instore Influence	LOCATION/TRAFFIC (# 54)	79.6	20.4	54
OTHER	UHT	3a. Instore Influence	LOWER PRICE (# 56)	78.6	21.4	56
OTHER	UHT	3a. Instore Influence	LOYALTY PROGRAM (# 0)			0
OTHER	UHT	3a. Instore Influence	OTHER (# 4)	50.0	50.0	4
OTHER	UHT	3a. Instore Influence	PARKING (# 9)	66.7	33.3	9
OTHER	UHT	3a. Instore Influence	PROMOTIONS (# 7)	100.0	0.0	7
OTHER	UHT	3a. Instore Influence	RANGE/VARIETY (# 26)	88.5	11.5	26
OTHER	UHT	3b. Product Influence	DISPLAY (# 4)		100.0	4
OTHER	UHT	3b. Product Influence	OTHER (# 3)		100.0	3
OTHER	UHT	3b. Product Influence	PREFERED OOS (# 1)		100.0	1
OTHER	UHT	3b. Product Influence	PRICE (# 2)		100.0	2
OTHER	UHT	3b. Product Influence	REMEMBERED (# 1)		100.0	1
OTHER	UHT	3b. Product Influence	VISITING AISLE (# 9)		100.0	9
OTHER	UHT	3c. Shelf Influence	NO (# 1)	100.0		1
OTHER	UHT	3c. Shelf Influence	YES (# 7)	100.0		7
OTHER	UHT	3d. Purchase Influence	BRAND (# 31)	80.7	19.4	31
OTHER	UHT	3d. Purchase Influence	CHECK EXP DATE (# 4)	100.0	0.0	4
OTHER	UHT	3d. Purchase Influence	FLAVOUR (# 51)	78.4	21.6	51
OTHER	UHT	3d. Purchase Influence	INGREDIENTS/BENEFIT (# 6)	50.0	50.0	6
OTHER	UHT	3d. Purchase Influence	PACK FORMAT (# 3)	100.0	0.0	3
OTHER	UHT	3d. Purchase Influence	PACKSIZE (# 33)	84.9	15.2	33
OTHER	UHT	3d. Purchase Influence	PRICE (# 42)	76.2	23.8	42
OTHER	UHT	3d. Purchase Influence	STAGE (# 1)	100.0	0.0	1
OTHER	UHT	3d. Purchase Influence	VARIANT (# 24)	70.8	29.2	24
OTHER	UNKNOWN	1a. Product Loyalty	BUY DIFFERENT BRAND (# 120)	76.7	23.3	120
OTHER	UNKNOWN	1a. Product Loyalty	BUY NOTHING/LEAVE (# 187)	95.7	4.3	187
OTHER	UNKNOWN	1a. Product Loyalty	BUY OTHER CATEGORIES (# 21)	100.0		21
OTHER	UNKNOWN	1a. Product Loyalty	SAME BRAND / DIFF VARIANT (# 26)	92.3	7.7	26
OTHER	UNKNOWN	1a. Product Loyalty	SAME BRAND/DIFF SIZE (# 28)	100.0		28
OTHER	UNKNOWN	1b. Store Loyalty	CHANGE (# 23)	95.7	4.4	23
OTHER	UNKNOWN	1b. Store Loyalty	NOT CHANGE (# 82)	90.3	9.8	82
OTHER	UNKNOWN	1b. Store Loyalty	OPEN TO EXPLORE (# 190)	89.5	10.5	190
OTHER	UNKNOWN	1b. Store Loyalty	SHOP BOTH (# 89)	88.8	11.2	89
OTHER	UNKNOWN	2b. Shopper Frequency	b. 2-3 TIMES / WEEK (# 104)	91.4	8.7	104
OTHER	UNKNOWN	2b. Shopper Frequency	e. BI-MONTHLY (# 19)	94.7	5.3	19
OTHER	UNKNOWN	2b. Shopper Frequency	a. DAILY (# 45)	82.2	17.8	45
OTHER	UNKNOWN	2b. Shopper Frequency	d. MONTHLY (# 106)	96.2	3.8	106
OTHER	UNKNOWN	2b. Shopper Frequency	f. OCCASSIONALLY (# 43)	76.8	23.3	43
OTHER	UNKNOWN	2b. Shopper Frequency	c. WEEKLY (# 65)	89.2	10.8	65
OTHER	UNKNOWN	2c. Shopper Preperation	CATALOGUES (# 7)	100.0		7
OTHER	UNKNOWN	2c. Shopper Preperation	CHECK PANTRY (# 114)	93.9	6.2	114
OTHER	UNKNOWN	2c. Shopper Preperation	CHECK TRAFFIC (# 4)	100.0		4
OTHER	UNKNOWN	2c. Shopper Preperation	LOOK FOR PROMO (# 52)	94.2	5.8	52
OTHER	UNKNOWN	2c. Shopper Preperation	MAKE LIST (# 77)	93.5	6.5	77
OTHER	UNKNOWN	2c. Shopper Preperation	OTHER (# 164)	84.8	15.3	164
OTHER	UNKNOWN	2d. Shopper Mission	BIG SHOP (# 22)	100.0		22
OTHER	UNKNOWN	2d. Shopper Mission	BROWSE FOR INFO (# 3)	66.7	33.3	3
OTHER	UNKNOWN	2d. Shopper Mission	DRINK/SNACK (# 119)	79.8	20.2	119
OTHER	UNKNOWN	2d. Shopper Mission	FAMILY OUTING (# 8)	87.5	12.5	8
OTHER	UNKNOWN	2d. Shopper Mission	RUN OUT/EMERGENCY (# 24)	95.8	4.2	24
OTHER	UNKNOWN	2d. Shopper Mission	TOP UP (# 197)	94.4	5.6	197
OTHER	UNKNOWN	3a. Instore Influence	FAMILY OUTING (# 21)	85.7	14.3	21
OTHER	UNKNOWN	3a. Instore Influence	HABIT/ALWAYS (# 148)	87.8	12.2	148
OTHER	UNKNOWN	3a. Instore Influence	LOCATION/TRAFFIC (# 286)	88.1	11.5	286
OTHER	UNKNOWN	3a. Instore Influence	LOWER PRICE (# 330)	90.3	9.4	330
OTHER	UNKNOWN	3a. Instore Influence	LOYALTY PROGRAM (# 17)	88.2	11.8	17
OTHER	UNKNOWN	3a. Instore Influence	OTHER (# 6)	66.7	33.3	6
OTHER	UNKNOWN	3a. Instore Influence	PARKING (# 60)	90.0	10.0	60
OTHER	UNKNOWN	3a. Instore Influence	PROMOTIONS (# 141)	95.0	5.0	141
OTHER	UNKNOWN	3a. Instore Influence	RANGE/VARIETY (# 149)	89.3	10.1	149
OTHER	UNKNOWN	3b. Product Influence	DISPLAY (# 3)		100.0	3
OTHER	UNKNOWN	3b. Product Influence	OTHER (# 9)		100.0	9
OTHER	UNKNOWN	3b. Product Influence	PREFERED OOS (# 5)		100.0	5
OTHER	UNKNOWN	3b. Product Influence	PRICE (# 16)		100.0	16
OTHER	UNKNOWN	3b. Product Influence	PROMO (# 2)		100.0	2
OTHER	UNKNOWN	3b. Product Influence	REMEMBERED (# 8)		100.0	8
OTHER	UNKNOWN	3b. Product Influence	SAMPLING (# 2)		100.0	2
OTHER	UNKNOWN	3b. Product Influence	VISITING AISLE (# 8)		100.0	8
OTHER	UNKNOWN	3c. Shelf Influence	NO (# 34)	91.2	8.8	34
OTHER	UNKNOWN	3c. Shelf Influence	YES (# 89)	94.4	5.6	89
OTHER	UNKNOWN	3d. Purchase Influence	BRAND (# 163)	90.2	9.8	163
OTHER	UNKNOWN	3d. Purchase Influence	CHECK EXP DATE (# 27)	96.3	3.7	27
OTHER	UNKNOWN	3d. Purchase Influence	FLAVOUR (# 240)	86.7	12.9	240
OTHER	UNKNOWN	3d. Purchase Influence	INGREDIENTS/BENEFIT (# 65)	89.2	10.8	65
OTHER	UNKNOWN	3d. Purchase Influence	PACK FORMAT (# 41)	97.6	2.4	41
OTHER	UNKNOWN	3d. Purchase Influence	PACKSIZE (# 160)	85.6	13.8	160
OTHER	UNKNOWN	3d. Purchase Influence	PRICE (# 209)	90.9	9.1	209
OTHER	UNKNOWN	3d. Purchase Influence	STAGE (# 68)	95.6	4.4	68
OTHER	UNKNOWN	3d. Purchase Influence	VARIANT (# 185)	90.3	9.2	185
OTHER	YOGHURT	1a. Product Loyalty	BUY DIFFERENT BRAND (# 12)	50.0	50.0	12
OTHER	YOGHURT	1a. Product Loyalty	BUY NOTHING/LEAVE (# 5)	80.0	20.0	5
OTHER	YOGHURT	1a. Product Loyalty	BUY OTHER CATEGORIES (# 3)	100.0		3
OTHER	YOGHURT	1a. Product Loyalty	SAME BRAND / DIFF VARIANT (# 4)	75.0	25.0	4
OTHER	YOGHURT	1a. Product Loyalty	SAME BRAND/DIFF SIZE (# 2)	50.0	50.0	2
OTHER	YOGHURT	1b. Store Loyalty	CHANGE (# 1)	100.0		1
OTHER	YOGHURT	1b. Store Loyalty	NOT CHANGE (# 4)	100.0		4
OTHER	YOGHURT	1b. Store Loyalty	OPEN TO EXPLORE (# 14)	64.3	35.7	14
OTHER	YOGHURT	1b. Store Loyalty	SHOP BOTH (# 7)	42.9	57.2	7
OTHER	YOGHURT	2a. Shopper Purchase	YOGHURT (# 26)	65.4	34.6	26
OTHER	YOGHURT	2b. Shopper Frequency	b. 2-3 TIMES / WEEK (# 10)	70.0	30.0	10
OTHER	YOGHURT	2b. Shopper Frequency	e. BI-MONTHLY (# 1)	100.0		1
OTHER	YOGHURT	2b. Shopper Frequency	a. DAILY (# 5)	60.0	40.0	5
OTHER	YOGHURT	2b. Shopper Frequency	d. MONTHLY (# 1)		100.0	1
OTHER	YOGHURT	2b. Shopper Frequency	f. OCCASSIONALLY (# 6)	66.7	33.3	6
OTHER	YOGHURT	2b. Shopper Frequency	c. WEEKLY (# 2)	50.0	50.0	2
OTHER	YOGHURT	2c. Shopper Preperation	CATALOGUES (# 2)	100.0		2
OTHER	YOGHURT	2c. Shopper Preperation	CHECK PANTRY (# 6)	100.0		6
OTHER	YOGHURT	2c. Shopper Preperation	LOOK FOR PROMO (# 2)	50.0	50.0	2
OTHER	YOGHURT	2c. Shopper Preperation	MAKE LIST (# 3)	100.0		3
OTHER	YOGHURT	2c. Shopper Preperation	OTHER (# 12)	50.0	50.0	12
OTHER	YOGHURT	2d. Shopper Mission	BIG SHOP (# 2)	100.0		2
OTHER	YOGHURT	2d. Shopper Mission	BROWSE FOR INFO (# 1)		100.0	1
OTHER	YOGHURT	2d. Shopper Mission	DRINK/SNACK (# 18)	55.6	44.5	18
OTHER	YOGHURT	2d. Shopper Mission	TOP UP (# 5)	100.0		5
OTHER	YOGHURT	3a. Instore Influence	FAMILY OUTING (# 3)	100.0	0.0	3
OTHER	YOGHURT	3a. Instore Influence	HABIT/ALWAYS (# 16)	56.3	43.8	16
OTHER	YOGHURT	3a. Instore Influence	LOCATION/TRAFFIC (# 22)	68.2	31.8	22
OTHER	YOGHURT	3a. Instore Influence	LOWER PRICE (# 22)	68.2	31.8	22
OTHER	YOGHURT	3a. Instore Influence	LOYALTY PROGRAM (# 0)			0
OTHER	YOGHURT	3a. Instore Influence	OTHER (# 1)	100.0	0.0	1
OTHER	YOGHURT	3a. Instore Influence	PARKING (# 5)	40.0	60.0	5
OTHER	YOGHURT	3a. Instore Influence	PROMOTIONS (# 3)	100.0	0.0	3
OTHER	YOGHURT	3a. Instore Influence	RANGE/VARIETY (# 6)	50.0	50.0	6
OTHER	YOGHURT	3b. Product Influence	DISPLAY (# 1)		100.0	1
OTHER	YOGHURT	3b. Product Influence	OTHER (# 2)		100.0	2
OTHER	YOGHURT	3b. Product Influence	PREFERED OOS (# 2)		100.0	2
OTHER	YOGHURT	3b. Product Influence	PRICE (# 1)		100.0	1
OTHER	YOGHURT	3b. Product Influence	REMEMBERED (# 2)		100.0	2
OTHER	YOGHURT	3b. Product Influence	VISITING AISLE (# 6)		100.0	6
OTHER	YOGHURT	3c. Shelf Influence	NO (# 2)	50.0	50.0	2
OTHER	YOGHURT	3c. Shelf Influence	YES (# 2)	100.0		2
OTHER	YOGHURT	3d. Purchase Influence	BRAND (# 12)	41.7	58.3	12
OTHER	YOGHURT	3d. Purchase Influence	CHECK EXP DATE (# 2)	100.0	0.0	2
OTHER	YOGHURT	3d. Purchase Influence	FLAVOUR (# 22)	63.6	36.4	22
OTHER	YOGHURT	3d. Purchase Influence	INGREDIENTS/BENEFIT (# 4)	75.0	25.0	4
OTHER	YOGHURT	3d. Purchase Influence	PACK FORMAT (# 2)	100.0	0.0	2
OTHER	YOGHURT	3d. Purchase Influence	PACKSIZE (# 12)	75.0	25.0	12
OTHER	YOGHURT	3d. Purchase Influence	PRICE (# 14)	57.2	42.9	14
OTHER	YOGHURT	3d. Purchase Influence	STAGE (# 1)	100.0	0.0	1
OTHER	YOGHURT	3d. Purchase Influence	VARIANT (# 9)	77.8	22.2	9
SUPERS	FRESH	1a. Product Loyalty	BUY DIFFERENT BRAND (# 124)	74.2	25.8	124
SUPERS	FRESH	1a. Product Loyalty	BUY NOTHING/LEAVE (# 67)	79.1	20.9	67
SUPERS	FRESH	1a. Product Loyalty	BUY OTHER CATEGORIES (# 4)	50.0	50.0	4
SUPERS	FRESH	1a. Product Loyalty	SAME BRAND / DIFF VARIANT (# 12)	66.7	33.3	12
SUPERS	FRESH	1a. Product Loyalty	SAME BRAND/DIFF SIZE (# 80)	86.3	13.8	80
SUPERS	FRESH	1b. Store Loyalty	CHANGE (# 24)	66.7	33.3	24
SUPERS	FRESH	1b. Store Loyalty	NOT CHANGE (# 86)	83.7	16.3	86
SUPERS	FRESH	1b. Store Loyalty	OPEN TO EXPLORE (# 88)	73.9	26.1	88
SUPERS	FRESH	1b. Store Loyalty	SHOP BOTH (# 92)	80.4	19.6	92
SUPERS	FRESH	2a. Shopper Purchase	FRESH (# 290)	78.3	21.7	290
SUPERS	FRESH	2b. Shopper Frequency	b. 2-3 TIMES / WEEK (# 82)	85.4	14.6	82
SUPERS	FRESH	2b. Shopper Frequency	e. BI-MONTHLY (# 17)	76.5	23.5	17
SUPERS	FRESH	2b. Shopper Frequency	a. DAILY (# 11)	63.6	36.4	11
SUPERS	FRESH	2b. Shopper Frequency	d. MONTHLY (# 25)	60.0	40.0	25
SUPERS	FRESH	2b. Shopper Frequency	f. OCCASSIONALLY (# 10)	60.0	40.0	10
SUPERS	FRESH	2b. Shopper Frequency	c. WEEKLY (# 145)	80.0	20.0	145
SUPERS	FRESH	2c. Shopper Preperation	CATALOGUES (# 17)	82.4	17.7	17
SUPERS	FRESH	2c. Shopper Preperation	CHECK PANTRY (# 20)	70.0	30.0	20
SUPERS	FRESH	2c. Shopper Preperation	CHECK TRAFFIC (# 3)	33.3	66.7	3
SUPERS	FRESH	2c. Shopper Preperation	LOOK FOR PROMO (# 106)	81.1	18.9	106
SUPERS	FRESH	2c. Shopper Preperation	MAKE LIST (# 56)	78.6	21.4	56
SUPERS	FRESH	2c. Shopper Preperation	OTHER (# 81)	80.3	19.8	81
SUPERS	FRESH	2d. Shopper Mission	BIG SHOP (# 15)	66.7	33.3	15
SUPERS	FRESH	2d. Shopper Mission	BROWSE FOR INFO (# 6)	66.7	33.3	6
SUPERS	FRESH	2d. Shopper Mission	DRINK/SNACK (# 25)	64.0	36.0	25
SUPERS	FRESH	2d. Shopper Mission	FAMILY OUTING (# 31)	67.8	32.3	31
SUPERS	FRESH	2d. Shopper Mission	RUN OUT/EMERGENCY (# 12)	58.3	41.7	12
SUPERS	FRESH	2d. Shopper Mission	TOP UP (# 199)	83.9	16.1	199
SUPERS	FRESH	3a. Instore Influence	FAMILY OUTING (# 46)	60.9	39.1	46
SUPERS	FRESH	3a. Instore Influence	HABIT/ALWAYS (# 71)	83.1	16.9	71
SUPERS	FRESH	3a. Instore Influence	LOCATION/TRAFFIC (# 243)	78.6	21.4	243
SUPERS	FRESH	3a. Instore Influence	LOWER PRICE (# 194)	83.0	17.0	194
SUPERS	FRESH	3a. Instore Influence	LOYALTY PROGRAM (# 15)	73.3	26.7	15
SUPERS	FRESH	3a. Instore Influence	OTHER (# 12)	41.7	58.3	12
SUPERS	FRESH	3a. Instore Influence	PARKING (# 40)	87.5	12.5	40
SUPERS	FRESH	3a. Instore Influence	PROMOTIONS (# 162)	79.6	20.4	162
SUPERS	FRESH	3a. Instore Influence	RANGE/VARIETY (# 87)	71.3	28.7	87
SUPERS	FRESH	3b. Product Influence	DISPLAY (# 1)		100.0	1
SUPERS	FRESH	3b. Product Influence	OTHER (# 11)		100.0	11
SUPERS	FRESH	3b. Product Influence	PRICE (# 20)		100.0	20
SUPERS	FRESH	3b. Product Influence	PROMO (# 33)		100.0	33
SUPERS	FRESH	3b. Product Influence	PROMO STAFF (# 1)		100.0	1
SUPERS	FRESH	3b. Product Influence	REMEMBERED (# 6)		100.0	6
SUPERS	FRESH	3b. Product Influence	SAMPLING (# 1)		100.0	1
SUPERS	FRESH	3b. Product Influence	SHOP PARTNER (# 1)		100.0	1
SUPERS	FRESH	3b. Product Influence	VISITING AISLE (# 9)		100.0	9
SUPERS	FRESH	3c. Shelf Influence	NO (# 14)	85.7	14.3	14
SUPERS	FRESH	3c. Shelf Influence	YES (# 37)	75.7	24.3	37
SUPERS	FRESH	3d. Purchase Influence	BRAND (# 108)	75.9	24.1	108
SUPERS	FRESH	3d. Purchase Influence	CHECK EXP DATE (# 79)	82.3	17.7	79
SUPERS	FRESH	3d. Purchase Influence	FLAVOUR (# 184)	76.6	23.4	184
SUPERS	FRESH	3d. Purchase Influence	INGREDIENTS/BENEFIT (# 63)	82.5	17.5	63
SUPERS	FRESH	3d. Purchase Influence	PACK FORMAT (# 7)	100.0	0.0	7
SUPERS	FRESH	3d. Purchase Influence	PACKSIZE (# 103)	74.8	25.3	103
SUPERS	FRESH	3d. Purchase Influence	PRICE (# 183)	76.0	24.1	183
SUPERS	FRESH	3d. Purchase Influence	STAGE (# 2)	50.0	50.0	2
SUPERS	FRESH	3d. Purchase Influence	VARIANT (# 141)	83.0	17.0	141
SUPERS	UHT	1a. Product Loyalty	BUY DIFFERENT BRAND (# 109)	72.5	27.5	109
SUPERS	UHT	1a. Product Loyalty	BUY NOTHING/LEAVE (# 83)	84.3	15.7	83
SUPERS	UHT	1a. Product Loyalty	BUY OTHER CATEGORIES (# 3)	33.3	66.7	3
SUPERS	UHT	1a. Product Loyalty	SAME BRAND / DIFF VARIANT (# 10)	90.0	10.0	10
SUPERS	UHT	1a. Product Loyalty	SAME BRAND/DIFF SIZE (# 11)	90.9	9.1	11
SUPERS	UHT	1b. Store Loyalty	CHANGE (# 6)	66.7	33.3	6
SUPERS	UHT	1b. Store Loyalty	NOT CHANGE (# 45)	75.6	24.5	45
SUPERS	UHT	1b. Store Loyalty	OPEN TO EXPLORE (# 113)	84.1	15.9	113
SUPERS	UHT	1b. Store Loyalty	SHOP BOTH (# 53)	69.8	30.2	53
SUPERS	UHT	2a. Shopper Purchase	UHT (# 217)	78.4	21.7	217
SUPERS	UHT	2b. Shopper Frequency	b. 2-3 TIMES / WEEK (# 51)	72.6	27.5	51
SUPERS	UHT	2b. Shopper Frequency	e. BI-MONTHLY (# 8)	100.0		8
SUPERS	UHT	2b. Shopper Frequency	a. DAILY (# 15)	80.0	20.0	15
SUPERS	UHT	2b. Shopper Frequency	d. MONTHLY (# 33)	84.9	15.2	33
SUPERS	UHT	2b. Shopper Frequency	f. OCCASSIONALLY (# 20)	75.0	25.0	20
SUPERS	UHT	2b. Shopper Frequency	c. WEEKLY (# 90)	77.8	22.2	90
SUPERS	UHT	2c. Shopper Preperation	CATALOGUES (# 9)	88.9	11.1	9
SUPERS	UHT	2c. Shopper Preperation	CHECK PANTRY (# 68)	80.9	19.1	68
SUPERS	UHT	2c. Shopper Preperation	CHECK TRAFFIC (# 3)	66.7	33.3	3
SUPERS	UHT	2c. Shopper Preperation	LOOK FOR PROMO (# 26)	80.8	19.2	26
SUPERS	UHT	2c. Shopper Preperation	MAKE LIST (# 88)	83.0	17.1	88
SUPERS	UHT	2c. Shopper Preperation	OTHER (# 52)	71.2	28.9	52
SUPERS	UHT	2d. Shopper Mission	BIG SHOP (# 13)	76.9	23.1	13
SUPERS	UHT	2d. Shopper Mission	BROWSE FOR INFO (# 2)	50.0	50.0	2
SUPERS	UHT	2d. Shopper Mission	DRINK/SNACK (# 13)	76.9	23.1	13
SUPERS	UHT	2d. Shopper Mission	FAMILY OUTING (# 9)	55.6	44.5	9
SUPERS	UHT	2d. Shopper Mission	RUN OUT/EMERGENCY (# 12)	83.3	16.7	12
SUPERS	UHT	2d. Shopper Mission	TOP UP (# 165)	80.0	20.0	165
SUPERS	UHT	3a. Instore Influence	FAMILY OUTING (# 35)	77.2	22.9	35
SUPERS	UHT	3a. Instore Influence	HABIT/ALWAYS (# 66)	78.8	21.2	66
SUPERS	UHT	3a. Instore Influence	LOCATION/TRAFFIC (# 181)	77.4	22.7	181
SUPERS	UHT	3a. Instore Influence	LOWER PRICE (# 130)	76.9	23.1	130
SUPERS	UHT	3a. Instore Influence	LOYALTY PROGRAM (# 18)	94.5	5.6	18
SUPERS	UHT	3a. Instore Influence	OTHER (# 8)	62.5	37.5	8
SUPERS	UHT	3a. Instore Influence	PARKING (# 32)	75.0	25.0	32
SUPERS	UHT	3a. Instore Influence	PROMOTIONS (# 78)	85.9	14.1	78
SUPERS	UHT	3a. Instore Influence	RANGE/VARIETY (# 103)	75.7	24.3	103
SUPERS	UHT	3b. Product Influence	DISPLAY (# 1)		100.0	1
SUPERS	UHT	3b. Product Influence	OTHER (# 10)		100.0	10
SUPERS	UHT	3b. Product Influence	PREFERED OOS (# 1)		100.0	1
SUPERS	UHT	3b. Product Influence	PRICE (# 10)		100.0	10
SUPERS	UHT	3b. Product Influence	PROMO (# 17)		100.0	17
SUPERS	UHT	3b. Product Influence	REMEMBERED (# 9)		100.0	9
SUPERS	UHT	3b. Product Influence	SAMPLING (# 2)		100.0	2
SUPERS	UHT	3b. Product Influence	SHOP PARTNER (# 1)		100.0	1
SUPERS	UHT	3b. Product Influence	VISITING AISLE (# 1)		100.0	1
SUPERS	UHT	3c. Shelf Influence	NO (# 39)	76.9	23.1	39
SUPERS	UHT	3c. Shelf Influence	YES (# 71)	77.5	22.5	71
SUPERS	UHT	3d. Purchase Influence	BRAND (# 118)	82.2	17.8	118
SUPERS	UHT	3d. Purchase Influence	CHECK EXP DATE (# 61)	77.1	23.0	61
SUPERS	UHT	3d. Purchase Influence	FLAVOUR (# 114)	79.8	20.2	114
SUPERS	UHT	3d. Purchase Influence	INGREDIENTS/BENEFIT (# 41)	90.3	9.8	41
SUPERS	UHT	3d. Purchase Influence	PACK FORMAT (# 10)	70.0	30.0	10
SUPERS	UHT	3d. Purchase Influence	PACKSIZE (# 87)	74.7	25.3	87
SUPERS	UHT	3d. Purchase Influence	PRICE (# 136)	78.0	22.1	136
SUPERS	UHT	3d. Purchase Influence	STAGE (# 1)	100.0	0.0	1
SUPERS	UHT	3d. Purchase Influence	VARIANT (# 83)	71.1	28.9	83
SUPERS	UNKNOWN	1a. Product Loyalty	BUY DIFFERENT BRAND (# 53)	66.0	34.0	53
SUPERS	UNKNOWN	1a. Product Loyalty	BUY NOTHING/LEAVE (# 239)	83.7	16.3	239
SUPERS	UNKNOWN	1a. Product Loyalty	BUY OTHER CATEGORIES (# 10)	70.0	30.0	10
SUPERS	UNKNOWN	1a. Product Loyalty	SAME BRAND / DIFF VARIANT (# 17)	76.5	23.5	17
SUPERS	UNKNOWN	1a. Product Loyalty	SAME BRAND/DIFF SIZE (# 22)	90.9	9.1	22
SUPERS	UNKNOWN	1b. Store Loyalty	CHANGE (# 12)	58.3	41.7	12
SUPERS	UNKNOWN	1b. Store Loyalty	NOT CHANGE (# 82)	86.6	13.4	82
SUPERS	UNKNOWN	1b. Store Loyalty	OPEN TO EXPLORE (# 152)	83.6	16.5	152
SUPERS	UNKNOWN	1b. Store Loyalty	SHOP BOTH (# 97)	72.2	26.8	97
SUPERS	UNKNOWN	2b. Shopper Frequency	b. 2-3 TIMES / WEEK (# 104)	81.7	18.3	104
SUPERS	UNKNOWN	2b. Shopper Frequency	e. BI-MONTHLY (# 20)	75.0	25.0	20
SUPERS	UNKNOWN	2b. Shopper Frequency	a. DAILY (# 21)	81.0	19.1	21
SUPERS	UNKNOWN	2b. Shopper Frequency	d. MONTHLY (# 53)	81.1	17.0	53
SUPERS	UNKNOWN	2b. Shopper Frequency	f. OCCASSIONALLY (# 31)	87.1	12.9	31
SUPERS	UNKNOWN	2b. Shopper Frequency	c. WEEKLY (# 114)	77.2	22.8	114
SUPERS	UNKNOWN	2c. Shopper Preperation	CATALOGUES (# 32)	81.3	18.8	32
SUPERS	UNKNOWN	2c. Shopper Preperation	CHECK PANTRY (# 83)	73.5	25.3	83
SUPERS	UNKNOWN	2c. Shopper Preperation	CHECK TRAFFIC (# 2)	50.0		2
SUPERS	UNKNOWN	2c. Shopper Preperation	LOOK FOR PROMO (# 58)	84.5	15.5	58
SUPERS	UNKNOWN	2c. Shopper Preperation	MAKE LIST (# 83)	86.8	13.3	83
SUPERS	UNKNOWN	2c. Shopper Preperation	OTHER (# 76)	75.0	25.0	76
SUPERS	UNKNOWN	2d. Shopper Mission	BIG SHOP (# 26)	84.6	15.4	26
SUPERS	UNKNOWN	2d. Shopper Mission	BROWSE FOR INFO (# 8)	25.0	75.0	8
SUPERS	UNKNOWN	2d. Shopper Mission	DRINK/SNACK (# 7)	85.7	14.3	7
SUPERS	UNKNOWN	2d. Shopper Mission	FAMILY OUTING (# 10)	90.0	10.0	10
SUPERS	UNKNOWN	2d. Shopper Mission	RUN OUT/EMERGENCY (# 24)	87.5	12.5	24
SUPERS	UNKNOWN	2d. Shopper Mission	TOP UP (# 267)	80.5	19.1	267
SUPERS	UNKNOWN	3a. Instore Influence	FAMILY OUTING (# 78)	76.9	23.1	78
SUPERS	UNKNOWN	3a. Instore Influence	HABIT/ALWAYS (# 95)	80.0	19.0	95
SUPERS	UNKNOWN	3a. Instore Influence	LOCATION/TRAFFIC (# 266)	80.5	19.6	266
SUPERS	UNKNOWN	3a. Instore Influence	LOWER PRICE (# 212)	82.6	17.0	212
SUPERS	UNKNOWN	3a. Instore Influence	LOYALTY PROGRAM (# 40)	82.5	17.5	40
SUPERS	UNKNOWN	3a. Instore Influence	OTHER (# 16)	75.0	25.0	16
SUPERS	UNKNOWN	3a. Instore Influence	PARKING (# 52)	76.9	23.1	52
SUPERS	UNKNOWN	3a. Instore Influence	PROMOTIONS (# 171)	80.1	19.9	171
SUPERS	UNKNOWN	3a. Instore Influence	RANGE/VARIETY (# 99)	78.8	20.2	99
SUPERS	UNKNOWN	3b. Product Influence	DISPLAY (# 1)		100.0	1
SUPERS	UNKNOWN	3b. Product Influence	OTHER (# 16)		100.0	16
SUPERS	UNKNOWN	3b. Product Influence	PREFERED OOS (# 7)		100.0	7
SUPERS	UNKNOWN	3b. Product Influence	PRICE (# 15)		100.0	15
SUPERS	UNKNOWN	3b. Product Influence	PROMO (# 18)		100.0	18
SUPERS	UNKNOWN	3b. Product Influence	PROMO STAFF (# 1)		100.0	1
SUPERS	UNKNOWN	3b. Product Influence	REMEMBERED (# 3)		100.0	3
SUPERS	UNKNOWN	3b. Product Influence	SHOP PARTNER (# 1)		100.0	1
SUPERS	UNKNOWN	3b. Product Influence	VISITING AISLE (# 2)		100.0	2
SUPERS	UNKNOWN	3c. Shelf Influence	NO (# 18)	77.8	22.2	18
SUPERS	UNKNOWN	3c. Shelf Influence	YES (# 60)	91.7	8.3	60
SUPERS	UNKNOWN	3d. Purchase Influence	BRAND (# 224)	77.7	22.3	224
SUPERS	UNKNOWN	3d. Purchase Influence	CHECK EXP DATE (# 105)	81.9	18.1	105
SUPERS	UNKNOWN	3d. Purchase Influence	FLAVOUR (# 76)	82.9	15.8	76
SUPERS	UNKNOWN	3d. Purchase Influence	INGREDIENTS/BENEFIT (# 111)	78.4	21.6	111
SUPERS	UNKNOWN	3d. Purchase Influence	PACK FORMAT (# 9)	88.9	11.1	9
SUPERS	UNKNOWN	3d. Purchase Influence	PACKSIZE (# 95)	79.0	20.0	95
SUPERS	UNKNOWN	3d. Purchase Influence	PRICE (# 239)	78.7	21.3	239
SUPERS	UNKNOWN	3d. Purchase Influence	STAGE (# 64)	81.3	18.8	64
SUPERS	UNKNOWN	3d. Purchase Influence	VARIANT (# 106)	86.8	12.3	106
SUPERS	YOGHURT	1a. Product Loyalty	BUY DIFFERENT BRAND (# 70)	72.9	27.2	70
SUPERS	YOGHURT	1a. Product Loyalty	BUY NOTHING/LEAVE (# 45)	64.5	35.6	45
SUPERS	YOGHURT	1a. Product Loyalty	BUY OTHER CATEGORIES (# 3)	66.7	33.3	3
SUPERS	YOGHURT	1a. Product Loyalty	SAME BRAND / DIFF VARIANT (# 6)	83.3	16.7	6
SUPERS	YOGHURT	1a. Product Loyalty	SAME BRAND/DIFF SIZE (# 15)	93.3	6.7	15
SUPERS	YOGHURT	1b. Store Loyalty	CHANGE (# 7)	71.4	28.6	7
SUPERS	YOGHURT	1b. Store Loyalty	NOT CHANGE (# 55)	80.0	20.0	55
SUPERS	YOGHURT	1b. Store Loyalty	OPEN TO EXPLORE (# 48)	64.6	35.4	48
SUPERS	YOGHURT	1b. Store Loyalty	SHOP BOTH (# 30)	73.3	26.7	30
SUPERS	YOGHURT	2a. Shopper Purchase	YOGHURT (# 140)	72.9	27.2	140
SUPERS	YOGHURT	2b. Shopper Frequency	b. 2-3 TIMES / WEEK (# 52)	65.4	34.6	52
SUPERS	YOGHURT	2b. Shopper Frequency	e. BI-MONTHLY (# 10)	90.0	10.0	10
SUPERS	YOGHURT	2b. Shopper Frequency	a. DAILY (# 11)	100.0		11
SUPERS	YOGHURT	2b. Shopper Frequency	d. MONTHLY (# 13)	46.2	53.9	13
SUPERS	YOGHURT	2b. Shopper Frequency	f. OCCASSIONALLY (# 6)	83.3	16.7	6
SUPERS	YOGHURT	2b. Shopper Frequency	c. WEEKLY (# 48)	77.1	22.9	48
SUPERS	YOGHURT	2c. Shopper Preperation	CATALOGUES (# 13)	69.2	30.8	13
SUPERS	YOGHURT	2c. Shopper Preperation	CHECK PANTRY (# 16)	75.0	25.0	16
SUPERS	YOGHURT	2c. Shopper Preperation	CHECK TRAFFIC (# 1)		100.0	1
SUPERS	YOGHURT	2c. Shopper Preperation	LOOK FOR PROMO (# 17)	64.7	35.3	17
SUPERS	YOGHURT	2c. Shopper Preperation	MAKE LIST (# 33)	78.8	21.2	33
SUPERS	YOGHURT	2c. Shopper Preperation	OTHER (# 42)	78.6	21.4	42
SUPERS	YOGHURT	2d. Shopper Mission	BIG SHOP (# 8)	62.5	37.5	8
SUPERS	YOGHURT	2d. Shopper Mission	BROWSE FOR INFO (# 4)	100.0		4
SUPERS	YOGHURT	2d. Shopper Mission	DRINK/SNACK (# 12)	75.0	25.0	12
SUPERS	YOGHURT	2d. Shopper Mission	FAMILY OUTING (# 11)	54.6	45.5	11
SUPERS	YOGHURT	2d. Shopper Mission	RUN OUT/EMERGENCY (# 5)	60.0	40.0	5
SUPERS	YOGHURT	2d. Shopper Mission	TOP UP (# 100)	75.0	25.0	100
SUPERS	YOGHURT	3a. Instore Influence	FAMILY OUTING (# 20)	70.0	30.0	20
SUPERS	YOGHURT	3a. Instore Influence	HABIT/ALWAYS (# 37)	73.0	27.0	37
SUPERS	YOGHURT	3a. Instore Influence	LOCATION/TRAFFIC (# 121)	71.9	28.1	121
SUPERS	YOGHURT	3a. Instore Influence	LOWER PRICE (# 87)	80.5	19.6	87
SUPERS	YOGHURT	3a. Instore Influence	LOYALTY PROGRAM (# 13)	61.5	38.5	13
SUPERS	YOGHURT	3a. Instore Influence	OTHER (# 7)	57.2	42.9	7
SUPERS	YOGHURT	3a. Instore Influence	PARKING (# 25)	92.0	8.0	25
SUPERS	YOGHURT	3a. Instore Influence	PROMOTIONS (# 52)	61.5	38.5	52
SUPERS	YOGHURT	3a. Instore Influence	RANGE/VARIETY (# 58)	70.7	29.3	58
SUPERS	YOGHURT	3b. Product Influence	OTHER (# 11)		100.0	11
SUPERS	YOGHURT	3b. Product Influence	PRICE (# 8)		100.0	8
SUPERS	YOGHURT	3b. Product Influence	PROMO (# 13)		100.0	13
SUPERS	YOGHURT	3b. Product Influence	PROMO STAFF (# 1)		100.0	1
SUPERS	YOGHURT	3b. Product Influence	REMEMBERED (# 1)		100.0	1
SUPERS	YOGHURT	3b. Product Influence	VISITING AISLE (# 5)		100.0	5
SUPERS	YOGHURT	3c. Shelf Influence	NO (# 11)	45.5	54.6	11
SUPERS	YOGHURT	3c. Shelf Influence	YES (# 25)	68.0	32.0	25
SUPERS	YOGHURT	3d. Purchase Influence	BRAND (# 56)	64.3	35.7	56
SUPERS	YOGHURT	3d. Purchase Influence	CHECK EXP DATE (# 39)	74.4	25.7	39
SUPERS	YOGHURT	3d. Purchase Influence	FLAVOUR (# 76)	72.4	27.6	76
SUPERS	YOGHURT	3d. Purchase Influence	INGREDIENTS/BENEFIT (# 43)	69.8	30.2	43
SUPERS	YOGHURT	3d. Purchase Influence	PACK FORMAT (# 3)	100.0	0.0	3
SUPERS	YOGHURT	3d. Purchase Influence	PACKSIZE (# 54)	74.1	25.9	54
SUPERS	YOGHURT	3d. Purchase Influence	PRICE (# 101)	72.3	27.7	101
SUPERS	YOGHURT	3d. Purchase Influence	STAGE (# 2)	100.0	0.0	2
SUPERS	YOGHURT	3d. Purchase Influence	VARIANT (# 46)	82.6	17.4	46
Channel	Category	Analysis

ShopperQ Analysis

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ShopperQ Treemap

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