About the Shopper Funnel

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Category	Gender	Method	Time of Day	Day of Week	Market	Channel	1. Look %	1. Touch %	1. Buy %	1. Shoppers % PP	1. Look % PP	1. Touch % PP	1. Buy % PP	1. Brand A	1. Brand B	1. Brand C	1. Other	2. Look %	2. Touch %	2. Buy %	2. Shoppers % PP	2. Look % PP	2. Touch % PP	2. Buy % PP	2. Brand A	2. Brand B	2. Brand C	2. Other	3. Look %	3. Touch %	3. Buy %	3. Shoppers % PP	3. Look % PP	3. Touch % PP	3. Buy % PP	3. Brand A	3. Brand B	3. Brand C	3. Other	4. Look %	4. Touch %	4. Buy %	4. Shoppers % PP	4. Look % PP	4. Touch % PP	4. Buy % PP	4. Brand A	4. Brand B	4. Brand C	4. Other	5. Look %	5. Touch %	5. Buy %	5. Shoppers % PP	5. Look % PP	5. Touch % PP	5. Buy % PP	5. Brand A	5. Brand B	5. Brand C	5. Other	6. Look %	6. Touch %	6. Buy %	6. Shoppers % PP	6. Look % PP	6. Touch % PP	6. Buy % PP	6. Brand A	6. Brand B	6. Brand C	6. Other
Confec	Female	Basket	AM	WD	China	Hypers	28.4	14.9	5.9	-353.7	-358.9	-361.8	-336.2	67.6	33.1	0.0	0.0	76.8	9.9	1.2	1,066.4	3,903.3	1,855.2	778.7	59.7	40.3	0.0	0.0	58.1	16.5	2.7	140.9	641.5	61.1	-159.4	63.2	36.8	0.0	0.0	57.6	16.4	2.7	397.5	1,008.7	453.4	246.1	63.5	36.7	0.0	0.0	63.9	17.2	2.3	404.0	1,233.2	300.9	-18.7	61.5	38.5	0.0	0.0	62.3	16.2	2.0	46.1	597.7	73.4	-200.1	63.0	37.0	0.0	0.0
Snacks	Female	Basket	AM	WD	China	Hypers	36.2	19.5	8.3	87.9	1,829.1	1,978.1	1,851.2	25.7	70.1	4.5	0.2	13.0	1.4	0.1	292.9	609.2	27.9	-269.1	75.0	0.0	0.0	25.0	38.7	21.8	6.0	-12.7	69.5	84.9	18.7	33.9	28.4	37.8	0.1	38.7	21.7	5.9	669.1	662.7	819.1	829.5	32.5	29.2	38.4	0.1	38.4	21.5	4.8	-5.8	35.6	82.0	8.1	42.6	0.0	57.4		37.7	22.4	6.0	101.4	177.4	211.8	214.1	31.1	25.6	43.4	0.1
Soft Drinks	Female	Basket	AM	WD	China	Hypers	18.8	10.2	4.4	-120.2	-311.0	-342.3	-305.6	4.3	92.5	0.0	3.8	97.1	12.3	1.3	191.1	624.1	-90.3	-243.6	84.4		0.0		47.6	10.5	2.2	201.5	1,110.1	151.4	-12.3	42.1	56.0	0.0	2.3	47.7	10.6	2.2	486.7	718.1	206.5	25.1	41.7	54.2	0.0	4.4	57.5	10.6	1.3	419.0	2,706.5	916.0	1,202.3	90.2		0.0	9.9	55.5	9.4	1.2	-123.8	128.1	-294.3	-417.9	87.2	0.9	0.0	12.8
Confec	Male	Trolley	PM	WE	Thailand	Supers	61.0	16.5	2.3	323.8	986.9	271.5	1.7	2.7	97.3	0.0	0.0	38.7	22.6	4.1	-134.3	-93.9	-92.8	-224.2	65.0	35.2	0.0	0.0	23.1	8.0	3.5	-446.8	-454.0	-415.9	-347.7	84.6	15.4	0.0	0.0	41.3	22.1	9.6	-495.5	-494.1	-495.8	-495.0	100.0		0.0	0.0	28.9	16.0	6.6	-403.5	-448.3	-413.2	-368.7	69.5	31.1	0.0	0.0	43.1	16.9	4.7	465.8	452.5	53.3	-73.8	64.5	35.5	0.0	0.0
Snacks	Male	Trolley	PM	WE	Thailand	Supers	39.8	22.7	5.0	122.6	143.0	132.2	66.1	39.6	0.0	60.4	0.1	47.3	28.6	7.9	-69.2	36.1	65.2	11.7	33.8	28.5	37.9		25.0	12.5	12.5	-399.8	-399.9	-399.9	-399.3	0.0	0.0	0.0	100.0	44.8	34.1	15.2	-149.5	-16.6	58.3	47.3	87.9	0.0	15.2		39.8	23.0	9.8	75.2	1,612.0	1,685.5	1,581.6	19.3	75.9	4.8	0.2	44.1	18.4	6.0	6,058.1	-181.6	-207.6	-214.8	48.5	43.5	9.0	0.5
Soft Drinks	Male	Trolley	PM	WE	Thailand	Supers	59.7	10.8	1.3	-0.5	419.1	-192.0	-385.0	94.7	0.0	0.0	6.1	19.1	9.7	2.7	-93.7	-99.2	-105.3	139.5	28.5	71.5	0.0	17.7	56.5	26.6	12.4	-374.4	-366.4	-373.8	-371.2	27.3	0.0		72.7				-500.0	-500.0	-500.0	-500.0	0.0	0.0	0.0	0.0	18.9	10.7	4.8	-300.7	-405.7	-425.9	-410.5	2.8	97.8	0.0	0.6	32.5	13.0	4.3	7,003.9	-127.5	-211.8	-216.5	18.6	81.9	0.0	0.5
Category

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